The desire for a more balanced planet is driving creative change across industries. But it’s too late to talk about transforming mindsets. Now is the time to transform what individuals and organizations actually do. Anne Farken is devoted to design – and passionate about exploring the potential for design to shape the world’s social and economic future. In this series, she shares insights from her experience of working with clients and partners to develop a vision for sustainable entrepreneurship in her role as Associate Director Sustainability & Creative Consulting at Designworks.
How exactly do you share your sustainability expertise in your daily work?
I’ve been responsible for sustainability competencies at Designworks since 2010. That means I act as an interface between design and sustainability. It’s a role that we created based on our understanding of how sustainability consultants make a positive impact that reaches far beyond topics related to materials – and extends across the entire design process chain.
The biggest topics for my daily work include systematically integrating sustainability into creative processes, as well as providing strategic and issue-based consulting. That involves working for our parent company, the BMW Group, and also for a broad range of international clients from across industries. On top of this, I maintain close ties with the academic world and I’m always looking for new and future-oriented strategic partnerships. But I don’t just want to dive into the details of these issues. Instead, I want to cross-link knowledge from different areas and help to make it accessible.
Industries, markets and societies are transforming – what does this mean for design?
The future of business will depend on finding ways of achieving growth without exploiting global resources. For design, that means switching away from isolated product-thinking and embracing holistic systems-thinking instead. It’s going to be increasingly important to consider environmental and social factors in decision-making processes. That’s why I believe designers will need to place a laser-sharp focus on value creation.
Future-oriented design is about taking the entire value chain into consideration at every stage, starting from the very beginning. Designers need to think about environmental and social responsibility in terms of raw materials, production, transportation, product use, disposal and recycling… and they need new business models that measure success in new ways. The outdoor clothing company VAUDE is a great example. Its annual report includes criteria from the Economy for the Common Good (ECG), an economic model that aims to increase commitments to topics including human dignity, solidarity and transparency. This strong statement shows that it pays off, in economic terms, when companies balance business interests with ecological and social interests.
How can design support these transformations?
Design opens up incredible potential for transformation in a massive variety of ways. Above all, it can generate enthusiasm for change – and that’s a key factor in successful transformation. Design plays such a big role because around 80 percent of a product’s environmental and social impact is already determined during the development phase. That means creatives have a major influence on how a product affects people and the planet. And if they help to develop products that are both attractive and resource-efficient, designers can promote more sustainable user behavior.
Ultimately, it’s not enough to simply improve products or services that already exist. The design industry must now step forward and point the way to a new, better future. Companies can tap into this enormous potential positive impact by involving their designers beyond the product design stage – including inviting creatives to actively participate in the process of shaping the corporate strategy.
As a last illustration of the extent to which authority and subordination were pushed in Roman society, it may be mentioned that the better class of slaves were permitted to keep slaves for their own service. But whether the institution of slavery as a whole should be reckoned among the conditions favourable to authoritative beliefs is doubtful, as it was an element common to every period of antiquity. Perhaps, however paradoxical such an assertion may seem, the very frequency of emancipation gave increased strength to the feeling of dependence on an overruling personal power. A freedman could not forget that the most important event in his life was due, not to any natural law, but to the will or the caprice of a master; and this reflection must have confirmed his faith in the divine beings of whom he and his master were fellow-slaves. 107 “He looked smack at the stewardess,” Larry added to himself. [Pg 85] He went in through the gate, and was once more upon that reservation he had been commanded by the overbearing tyrant representative of the military to leave, several weeks before. As he trudged along, tattoo went. In the clear silence, beneath the sounding-boards of the low clouds, he heard the voice of one of the sergeants. He shook his fist in the direction. Tattoo being over, some of the lights were put out, but there were still plenty to guide him. He did not want to get there too early, so he walked more slowly, and when he came to the edge of the garrison, he hesitated. The peace with Spain was also ratified in London on the 1st of March. By this, Spain, so far as diplomatic contracts could effect it, was for ever separated from France. Philip acknowledged[14] the Protestant succession, and renounced the Pretender. He confirmed the Assiento, or exclusive privilege of the English supplying the Spanish West Indies and South American colonies with slaves, one-fourth of the profit of which the queen reserved to herself—a strange proof of the small idea of the infamy of this traffic which prevailed then in England, whilst so truly benevolent a woman could calmly appropriate money so earned to her own use. Gibraltar and Minorca were also confirmed to England, on condition that the Spanish inhabitants should enjoy their own property and their religion. There was a guarantee given by Philip for the pardon and security of the Catalans. They were to be left in possession of their lives, estates, and honours, with certain exceptions, and even these were at liberty to quit the country and remove to Italy with their effects. But the Catalans, who had taken up arms for Charles of Austria at our suggestion, were greatly incensed at the dishonourable manner in which we had abandoned them and the cause, and, putting no faith in the word of Philip, they still remained in arms, and soon found themselves overrun with French troops, which deluged their country with blood, and compelled them to submit. Amid all the disgraceful circumstances which attended the peace of Utrecht, none reflected more infamy on England than its treatment of the people of Catalonia. "Bully, boys," ejaculated Shorty, as he reloaded. "You'll do. The 200th Injianny's proud o' you." "Great Jehosephat," gasped Shorty, "was that Gen. Tecumseh Sherman?" "But I haint told you half," continued the Orderly-Sergeant. "Them smarties were quick to find out that Alf Russell and Jim Humphreys leaned strongly toward religion, and they filled 'em with the idea that Cap McGillicuddy was a very devout man, and held family devotions every evening in his tent, in which his company joined." "The rest o' you chase yourselves around him," said a humorist among the cooks, while the others laughed uproariously. That was, as far as he could ever remember, the first second he had even seen it. It was there, behind his eyes, blinking on and off, like a neon sign. Sometimes he paid no attention to it, but it was always there, always telling him the same thing. It was too bad Norma didn't know that. There was a silence. "Get me some tea," he said roughly, "I'm cold." CHAPTER II. HoME性交乱淫视频
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