Our task was to rethink and redesign the rider experience for the legendary brand of motorcycles while creating a bespoke, digital experience that respects the needs and desires of different types of riders. And just to make things a little more challenging, we had to do it on a universal platform. A back-end computing unit that is neither brand-specific nor rider-specific. In fact, it’s so ubiquitous that it is even used by competitors.
The digital experience for BMW Motorrad was built on that same universal platform. Still, you wouldn’t know that just by looking at it.
BMW Motorrad.
Universal Platform—Vendor
The resulting visual framework began a new era of instrument clusters for BMW Motorrad. This integration of navigation, communication, and media players into a single interface concept fulfills the motorcyclist challenges of legibility and reduced distraction while conveying the distinct design characteristics of the four respective experience worlds: Adventure, Tour, Race, and Urban.
With BMW Motorrad Connected, you can use the functionality of your smartphone—be it calls, music, or navigation—all from the bike’s clear display. Via Bluetooth, you can connect the motorcycle, smartphone, and helmet to the multi-controller on the handlebars. So you always have the right playlist in your ears, stay in touch with your friends and never lose sight of your goals.
Respecting Rider Diversity
Like a BMW M driver would have sportier expectations than a BMW i3 driver, the same goes for motorcycle riders. A race rider going to a track day has different requirements than an urban scooter rider, which rarely exceeds 35 miles per hour. Before starting with the visual aesthetics, we took the time to define the fundamental experiences of each type of rider.
Sport World Rider.
Sport World Interface.
Adventure World Rider.
Adventure World Interface.
Touring World Rider.
Touring World interface.
Urban World rider.
Urban World interface.
The BMW Motorrad ConnectedRide product family can interconnect via Bluetooth and the BMW Connected App. With this platform, more features and products will follow to make the riding experience even easier, safer, and more comfortable—no matter where and with which bike you are riding.
“First you try to understand the needs and desires of your audience, and then you work towards providing the right interface for it.”
Holger Hampf, Designworks President
The four distinct interfaces represent the different riding worlds: Sport, Adventure, Tour, and Urban. The visual display of information and the user interaction with them can, at times, be completely different. Not just for the sake of variety but because the underlying riding experience changes drastically depending on the context.
For example, Sport has a very linear gauge with speed and tilt angle. Going around a turn on the track, this is the kind of information you need to know, so you don’t lose traction and slide. On the other hand, Adventure is made for the off-road, dirt-biking types and has a big bar graph for the RPM.
Four different riding experiences. Four different interfaces. All built on one unit.
Leveraging layout, color, graphics, and behavior to bring these four characters to life, we created four interfaces that look very different from one another. And indeed, very different from the original and the competition. But the real differentiation does not come from the visual language. It’s the overall riding experience that defines it.
“Making things glanceable is one of the big challenges for transportation design in the modern era.”
Matthew Potter, Director of IXD, LA Studio
Designworks has been a critical partner in developing the automotive UX/UI experience across all brands at BMW. So, you could say that we have a decent amount of experience in digital interface design, particularly in the mobility sector. One of the biggest challenges throughout these experiences is making things glanceable, presenting information in such a way that it can be understood within a fraction of a second.
However, thanks to their unique driving context—two wheels, exposure to weather elements; sun, glare, rain, and wind—that challenge gets an extra upgrade when it comes to motorcycles.
Our focus was to create a straightforward yet modern interface. We reduced the level of complexity, kept the information that is absolutely necessary to the rider, and really ramped up the boldness and the graphic quality of the interface. Things are easy to read, even with a helmet on your head and the sun glaring in your visor. As a rider, you can see essential graphics out of the periphery of your vision without taking your eyes off the road.
Our studios worked closely with a very creative and interdisciplinary BMW internal team on design development over several years.
Information and graphics are easy to read even through a helmet and under extreme weather conditions.
“One of our strengths is creating this branded experience that works in a transportation setting, finding ways to maximize differentiation and really bring forward those brand values and brand experience that we want the end user to have.”
Matthew Potter, Director of IXD, LA Studio
As mentioned before, it’s not always possible to develop a platform from scratch. When you have the right skills and experience, it doesn’t matter if the platform is universal or proprietary. As long as you invest the time and effort to understand the user’s needs and the experience they desire, you will be able to develop a brand-appropriate and user-relevant experience. That’s the strength and beauty of human-centric design.
As a last illustration of the extent to which authority and subordination were pushed in Roman society, it may be mentioned that the better class of slaves were permitted to keep slaves for their own service. But whether the institution of slavery as a whole should be reckoned among the conditions favourable to authoritative beliefs is doubtful, as it was an element common to every period of antiquity. Perhaps, however paradoxical such an assertion may seem, the very frequency of emancipation gave increased strength to the feeling of dependence on an overruling personal power. A freedman could not forget that the most important event in his life was due, not to any natural law, but to the will or the caprice of a master; and this reflection must have confirmed his faith in the divine beings of whom he and his master were fellow-slaves. 107 “He looked smack at the stewardess,” Larry added to himself. [Pg 85] He went in through the gate, and was once more upon that reservation he had been commanded by the overbearing tyrant representative of the military to leave, several weeks before. As he trudged along, tattoo went. In the clear silence, beneath the sounding-boards of the low clouds, he heard the voice of one of the sergeants. He shook his fist in the direction. Tattoo being over, some of the lights were put out, but there were still plenty to guide him. He did not want to get there too early, so he walked more slowly, and when he came to the edge of the garrison, he hesitated. The peace with Spain was also ratified in London on the 1st of March. By this, Spain, so far as diplomatic contracts could effect it, was for ever separated from France. Philip acknowledged[14] the Protestant succession, and renounced the Pretender. He confirmed the Assiento, or exclusive privilege of the English supplying the Spanish West Indies and South American colonies with slaves, one-fourth of the profit of which the queen reserved to herself—a strange proof of the small idea of the infamy of this traffic which prevailed then in England, whilst so truly benevolent a woman could calmly appropriate money so earned to her own use. Gibraltar and Minorca were also confirmed to England, on condition that the Spanish inhabitants should enjoy their own property and their religion. There was a guarantee given by Philip for the pardon and security of the Catalans. They were to be left in possession of their lives, estates, and honours, with certain exceptions, and even these were at liberty to quit the country and remove to Italy with their effects. But the Catalans, who had taken up arms for Charles of Austria at our suggestion, were greatly incensed at the dishonourable manner in which we had abandoned them and the cause, and, putting no faith in the word of Philip, they still remained in arms, and soon found themselves overrun with French troops, which deluged their country with blood, and compelled them to submit. Amid all the disgraceful circumstances which attended the peace of Utrecht, none reflected more infamy on England than its treatment of the people of Catalonia. "Bully, boys," ejaculated Shorty, as he reloaded. "You'll do. The 200th Injianny's proud o' you." "Great Jehosephat," gasped Shorty, "was that Gen. Tecumseh Sherman?" "But I haint told you half," continued the Orderly-Sergeant. "Them smarties were quick to find out that Alf Russell and Jim Humphreys leaned strongly toward religion, and they filled 'em with the idea that Cap McGillicuddy was a very devout man, and held family devotions every evening in his tent, in which his company joined." "The rest o' you chase yourselves around him," said a humorist among the cooks, while the others laughed uproariously. That was, as far as he could ever remember, the first second he had even seen it. It was there, behind his eyes, blinking on and off, like a neon sign. Sometimes he paid no attention to it, but it was always there, always telling him the same thing. It was too bad Norma didn't know that. There was a silence. "Get me some tea," he said roughly, "I'm cold." CHAPTER II. HoME性交乱淫视频
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BMW Motorrad.
Universal Platform—Vendor
Sport World Rider.
Sport World Interface.
Adventure World Rider.
Adventure World Interface.
Touring World Rider.
Touring World interface.
Urban World rider.
Urban World interface.
